How do real estate marketing fees typically work on the Gold Coast, and what should I budget for?
When selling your property on the Gold Coast, one of the most important questions you’ll face is:
“How much will marketing cost me, and what am I actually paying for?”
Marketing is your property’s first impression. It’s what draws the right buyers to your home and makes it stand out in a competitive market. But the fees and inclusions can vary widely, so let’s break it down clearly.
Why Marketing Matters in the Gold Coast Property Market
The Gold Coast is a unique market, diverse in property types, buyer profiles, and price ranges. Whether you’re selling a beachfront unit in Surfers Paradise or a family home in Robina, smart marketing is the difference between a quiet listing and a competitive sale.
Typical Real Estate Marketing Costs on the Gold Coast
Marketing fees are usually paid upfront and are separate from agent commissions.
On average, sellers can expect to budget between $1,500 and $5,000+, depending on the property and sales strategy.
| Service | Typical Cost Range | Description |
| Professional Photography | $300–$600 | High-quality images attract more attention online and in print. |
| Floorplans | $150–$300 | Gives buyers spatial clarity—especially important for interstate or overseas buyers. |
| Realestate.com.au / Domain.com.au Premium Listings | $400–$2,500+ | Premium placements make your property easier to find and boost click-throughs. |
| Property Video or Walkthrough | $500–$1,200 | Adds emotional impact and showcases lifestyle appeal. |
| Drone Photography | $250–$600 | Excellent for large blocks, waterfronts, or scenic locations. |
| Signboard | $150–$400 | High-visibility street signage with QR codes or SMS prompts. |
| Social Media Campaigns | $300–$1,000+ | Targeted Facebook and Instagram ads reach active and passive buyers. |
| Brochures & Print Materials | $100–$500 | Useful for open homes, inspections, or auction day. |
| Copywriting for Listings | $100–$300 | Professionally written descriptions that engage and convert. |
Is Marketing Optional? Technically, Yes. But Should You Skip It?
You could opt for a basic listing with minimal marketing, but you risk fewer views, fewer inspections, and fewer offers.
Well-marketed homes sell faster and often for more. That’s especially true on the Gold Coast, where buyers are actively comparing listings across multiple suburbs.
What’s the Most Important Marketing Investment?
Your property’s online presence is where nearly all buyers start. Invest in:
- Great photography.
- A featured or highlight listing on major real estate portals.
- A compelling headline and description.
- Strong social media targeting based on buyer demographics.
Add-ons like video, drone footage, and floor plans further elevate your listing and create an emotional appeal.
Are Packages Available?
Yes. Most agents offer tiered marketing packages, from basic to premium, with bundled services and some cost savings.
Always ask for a breakdown of what’s included, what’s optional, and where your money is going.
Who Pays for Marketing, Seller or Agent?
On the Gold Coast, it’s standard for the seller to pay upfront for marketing costs.
In some cases, you might be offered:
- Pay on Settlement options.
- Deferred payment plans.
- Or, rarely, agent-covered marketing (often offset by higher commissions).
Just be clear on the terms before signing.
How I Help My Clients Get Maximum Exposure (Without Overspending)
As a boutique real estate agent, I tailor marketing plans to suit:
- Your budget.
- Your property type.
- Your target buyer profile.
I don’t believe in one-size-fits-all packages. I’ll walk you through:
✅ What’s essential
✅ What’s worth considering
✅ What can be skipped (without hurting your result)
Pro Tip: Marketing Is an Investment, Not a Cost
If $2,500 in marketing attracts two serious buyers instead of one, and results in a $20,000 higher sale price, wasn’t it worth every cent?
Marketing gets your property in front of the right people. And in real estate, visibility = value.
Let’s Build a Marketing Plan That Works for Your Property
Whether you’re selling a unit, a family home, or a luxury property, I’ll help you get noticed and get sold.
When selling your home, understanding the potential costs upfront is key. Because every property sale is different, my Gold Coast Home Selling Costs Calculator gives you a tailored estimate, so you can plan with confidence and avoid unexpected expenses.
Frequently Asked Questions
1. Can I choose what marketing I want to pay for?
Yes. All marketing should be customisable to suit your goals and budget.
2. What’s the ROI on premium listings?
Properties with feature or highlight listings often receive 3x more views and convert to inspections more quickly.
3. Can I negotiate marketing costs with the agent?
Yes, marketing costs are negotiable. You can work with your agent to tailor a strategy that suits your budget, from cost-effective campaigns to premium advertising packages designed to maximise exposure and attract serious buyers.
4. What if my property doesn’t sell? Do I get the marketing money back?
No. Marketing costs are typically non-refundable as services are rendered upfront.
5. How can I tell if my marketing is working?
Ask for weekly campaign reports, including views, enquiries, and open home traffic.
Marketing drives exposure. Exposure drives competition. Competition drives price.
Let’s position your Gold Coast property for success.
More Smart Seller Questions Answered
The Risks of Overpricing Your Property on the Gold Coast
Thinking of selling your property above market value on the Gold Coast? While it might seem like a good idea, overpricing often has the opposite effect. In today’s market, buyers are savvy and do their homework.
A property priced too high risks sitting stagnant on the market, causing it to lose momentum and become ignored in favour of better-priced homes. Overpricing can lead to fewer enquiries, an extended market time, and, ultimately, a price drop to attract buyers.
The trick is finding the sweet spot—pricing your property strategically to generate interest, create competition, and ultimately secure the best price.
Ready to avoid the risks of overpricing and sell with confidence? Let’s chat about how to price your Gold Coast property for a fast, successful sale.
THIS IS HOW YOUR JOURNEY TO A SUCCESSFUL GOLD COAST PROPERTY SALE STARTS
My simplified guide below will take you through a 20-step process for selling your property anywhere on the Gold Coast;
I proudly sell homes across the entire coast.
1. PREPARING YOUR GOLD COAST PROPERTY FOR SALE + SOME OF THE LEGAL REQUIREMENTS
- Tidying gardens and decluttering everything inside and out.
- All homes for sale, are legally required to have hardwired photoelectric, interconnected smoke alarms.
Non-removable 10-year battery smoke alarms can be installed as an alternative.
- By law, you are required to complete a pre-contractual seller’s disclosure statement: generally related to limitations, restraints, or defects in the property title, such as easements, covenants, leasing, zoning, etc.
- A pool safety certificate is also required if you have a swimming pool or if the property has a shared swimming pool (Body Corporate).
2. COMPARATIVE MARKET ANALYSIS REPORT FOR YOUR GOLD COAST PROPERTY
After showing me around your property, I will provide you with a Comparative Market Analysis (CMA) report. This is a detailed, legally required analysis of your home’s market value.
The CMA is based on recently sold and for-sale properties similar to yours in the immediate area. I will need to view your home to prepare this report.
3. SETTING A MARKETING BUDGET FOR YOUR GOLD COAST HOME
The third step in selling your home is to create a marketing budget.
By law, this must be based on actual costs.
There are various marketing options to consider, such as:
– Internal, External and Drone Photography.
– Property and House Plans show potential buyers the exact layout of your home and property.
– Internet Advertising on platforms such as RealEstate.com.au, Domain.com.au, Facebook.com, Instagram.com, etc.
– For Sale Sign on the street is still essential to attracting potential buyers. Even though many buyers start their search online, they often drive around neighbourhoods to see what’s available.
A simple fact: Not having a For Sale sign can significantly reduce the number of people who see your property and may be interested in buying it.
4. PREPARING AND APPROVING THE FORM 6 AGREEMENT WHEN SELLING A GOLD COAST PROPERTY
A Form 6 Agreement is a document provided by the Queensland State Government. It outlines all relevant details of the property sale, including the marketing budget.
Our administration team will prepare this form for you and send it for your review and approval.
5. PAYING THE MARKETING BUDGET FOR YOUR GOLD COAST PROPERTY
Once you have approved the Form 6 Agreement, the next step is to pay for the marketing budget that you have chosen.
6. STARTING THE ADVERTISING PROCESS
Once your payment is received, the advertising campaign will commence.
Advertising strategies will align with the choices you made within your marketing budget.
7. MONITORING MARKET RESPONSE
If your property hasn’t received offers within 30 days, don’t assume there’s no interest.
It often means the price isn’t aligned with what buyers are willing to pay at this time.
This is your signal to review and adjust your pricing strategy so your home remains competitive and receives the attention it deserves.
8. ARRANGING BUYER VIEWINGS
When buyers express interest in your property, viewings will be arranged to allow them to see your home in person; you need to be away from the property during these viewings.
This helps potential buyers feel relaxed and visualise themselves as the new owners, thereby forming a deeper connection with your property.
9. CONSIDERING A BUYER’S OFFER
When you receive an offer on your home, it means a buyer is serious and ready to move forward at a certain price.
This is a key moment in your selling journey. Take the time to go over the offer carefully.
Look beyond the price; check the terms, conditions, and settlement timeframes. Make sure it works for you before accepting, countering, or declining.
10. ACCEPT, COUNTER, REJECT
When an offer is presented, you will need to respond by accepting, countering, or rejecting it.
Accepting locks in the agreed-upon price and terms.
Countering proposes changes and initiates further negotiations. If countering, present revised terms clearly; open, respectful communication is key for a smooth sale.
Rejecting means the offer is unacceptable; in this case, respond promptly and professionally, explaining your reasoning for the decision.
11. YOUR LEGALITIES
When you finally accept an offer, you will engage your conveyancer or solicitor to facilitate the legal requirements to complete the sale.
If you are part of a Body Corporate, you will need to provide a Disclosure Statement from them.
Your solicitor will use PEXA to settle your property. Part of the process requires Verification of Identity. Also, anyone selling a property must complete an ATO Clearance Certificate.
12. BUYER’S DEPOSIT
The buyer’s deposit is a crucial step in the property purchase process; it will be held in the agency’s Trust account.
This is a tangible expression of the buyer’s commitment to purchase your property.
13. BUILDING AND PEST INSPECTIONS
Typically, a buyer will arrange for a building and pest inspection report to be completed, usually within 14 days of the contract date.
Additionally, they may have the contract subject to finance, which is generally applicable for 21 days from the contract date.
14. COMPLETING YOUR GOLD COAST PROPERTY SALE
Based on the outcome of the building and pest inspection report, as well as any finance being sought, the buyer will proceed with their offer or withdraw it.
At this point, the sale either falls through or becomes unconditional.
15. LOOKING FOR YOUR NEW PROPERTY
If the sale becomes unconditional, it is time to start looking for a new property. Remember, there is no need to rush.
It is essential that you take your time, as this needs to be a very considered purchase.
Your new home is of substantial value and can be costly if you change your mind. Something you may want to investigate is Short-Term Bridging Loans.
16. ALTERNATIVES YOU SHOULD CONSIDER
An alternative to seriously consider when deciding where to live between selling and buying is renting while you look for a new property.
Renting for a short period gives you breathing room; it allows you time to clear your head, make a confident, considered decision, and ultimately buy where you truly want to live, with no pressure or panic.
17. TIME FOR YOU TO MOVE
Leaving your home opens doors to a new chapter full of new beginnings. Embrace the excitement of a fresh start and cherish the memories you’ve made.
Every box you pack brings you one step closer to a new adventure full of possibilities that lie ahead.
18. YOUR SALE CONCLUDES
The culmination of the property sale is settlement; it marks the transfer of the property to the new buyer.
As the final chapter concludes, this marks a sense of achievement: your property has now SOLD.
19. YOUR FUTURE OPTIONS
If you have chosen to rent, you will continue to look for and eventually purchase a property, apartment, or perhaps even buy land and build; now there’s something to consider.
20. TIME TO UNWIND AND MAKE YOUR NEW HOME YOUR OWN
As you unpack and furnish your new home, embrace the gradual process of creating your haven.
Enjoy the transformation, one room at a time.
Relax in the tranquillity of your surroundings and immerse yourself in the gentle sounds of your new neighbourhood.
Explore the nearby parks and cafes; enjoy the unique charm of your new community.
Remember, settling in is a journey in itself; it’s not a race. Embrace the process of creating a home that reflects your unique style and personality.
Whether you’re downsizing, relocating or just ready to move on, I’ll guide you through every step of selling your Gold Coast home with confidence and ease.
Navigating the intricacies of selling your property can be complex, but it doesn’t have to be.
My 20-step guide provides a simplified general overview; as you would naturally expect, your steps may vary.
Author – Craig Douglas
Are you ready for a conversation about selling your Gold Coast home?
Let’s get you Selling
LET’S GET YOU SOLD
Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
You can find me working at a Boutique Real Estate Agency
These are just some of the suburbs that I proudly sell homes in:
North Burleigh
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight“.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
