How to Attract Interstate and Overseas Buyers?
To attract interstate and overseas buyers to your Gold Coast property, highlight its lifestyle features, such as beaches, schools, and local amenities. Use professional photography, virtual tours, and targeted online marketing to engage remote audiences. Flexible viewing options and an agent experienced in out-of-town buyer markets can help maximise interest and reach.
Here’s How to Reach Interstate and Overseas Buyers Who Are Ready to Move Fast
Thinking about selling your home but unsure where the right buyers will come from?
You’re not alone. A lot of Gold Coast sellers worry they won’t get the price they want, especially if most of their interest comes from locals “just looking.” The truth is, many of the most serious buyers right now aren’t even based in Queensland.
They’re in Brisbane, Sydney, Melbourne, or further afield. Some are relocating. Others are investing. And some are planning a permanent sea change.
So the real question isn’t “are there buyers?”
It’s: “Are those buyers seeing your property?”
Let’s talk about how to make that happen, without blowing your budget or getting lost in the noise.
Why Interstate and Overseas Buyers Matter More Than Ever
Gold Coast properties are on the radar for:
- Relocating families looking for a better lifestyle and value
- Investors seeking high-demand rental areas
- Returning expats who want a foothold back in Australia
- Interstate retirees chasing warmth and walkability
- Digital nomads and remote workers who can live anywhere
These buyers are often:
- Ready to make decisions quickly
- Not emotionally attached to suburbs
- More open to paying a premium for the right property
But they won’t show up by accident. You need to make it easy for them to find and fall in love with your place.
What Stops Out-of-Town Buyers From Acting?
Even when they’re interested, these buyers face some hurdles:
- They don’t know your suburb well
- They can’t always attend open homes in person
- They need more info, better photos, or virtual tours to feel confident
- They’re unsure who to trust from afar
That’s where smart marketing and clear communication play a crucial role.
How I Help Sellers Reach These Buyers (Without the Guesswork)
Here’s what I focus on when targeting buyers beyond the Gold Coast:
1. Highlight What They Can’t Google
Buyers from Sydney or Singapore might not know why your street, block size, or location matters. I help highlight:
- Distance to beaches, shops, and schools
- Lifestyle perks (like walking paths, cafes, or body corp benefits)
- Local rental demand and returns
- Renovation potential or development zoning (if applicable)
2. Tailor the Message to the Buyer Type
A Sydney investor isn’t looking for the same things as a Brisbane downsizer. I write different ad copy depending on who the most likely buyer is, because the right words can spark the right emotion.
3. Use the Right Online Channels
Listing on the major portals is essential, but it’s not enough. I can also (depending upon your budget):
- Tap into interstate buyer databases
- Promote listings to targeted audiences on social media
- Offer video walkthroughs or FaceTime inspections for serious buyers
These methods bring in more qualified attention from beyond the Gold Coast.
What You Can Do Right Now
You don’t have to figure all this out on your own. But if you’re starting to think about who might buy your home, here’s where to start:
✔️ Consider what makes your property appealing to someone not from the area
✔️ Think about how easy it would be for them to get a real sense of it online
✔️ Be open to flexible inspection options (like private or virtual viewings)
✔️ Choose an agent who’s worked with interstate and overseas buyers before
Let’s Talk About What’s Possible
Selling doesn’t need to feel like a gamble. When you’re clear on who you’re trying to reach and how to reach them, your chances of a great result go way up.
If you’re looking for honest, experience-backed advice on how to position your home for serious out-of-town buyers, I’d be happy to chat.
THIS IS HOW YOUR JOURNEY TO A SUCCESSFUL GOLD COAST PROPERTY SALE STARTS
My simplified guide below will take you through a 20-step process for selling your property anywhere on the Gold Coast;
I proudly sell homes across the entire coast.
1. PREPARING YOUR GOLD COAST PROPERTY FOR SALE + SOME OF THE LEGAL REQUIREMENTS
- Tidying gardens and decluttering everything inside and out.
- All homes for sale, are legally required to have hardwired photoelectric, interconnected smoke alarms.
Non-removable 10-year battery smoke alarms can be installed as an alternative.
- By law, you are required to complete a pre-contractual seller’s disclosure statement: generally related to limitations, restraints, or defects in the property title, such as easements, covenants, leasing, zoning, etc.
- A pool safety certificate is also required if you have a swimming pool or if the property has a shared swimming pool (Body Corporate).
2. COMPARATIVE MARKET ANALYSIS REPORT FOR YOUR GOLD COAST PROPERTY
After showing me around your property, I will provide you with a Comparative Market Analysis (CMA) report. This is a detailed, legally required analysis of your home’s market value.
The CMA is based on recently sold and for-sale properties similar to yours in the immediate area. I will need to view your home to prepare this report.
3. SETTING A MARKETING BUDGET FOR YOUR GOLD COAST HOME
The third step in selling your home is to create a marketing budget.
By law, this must be based on actual costs.
There are various marketing options to consider, such as:
– Internal, External and Drone Photography.
– Property and House Plans show potential buyers the exact layout of your home and property.
– Internet Advertising on platforms such as RealEstate.com.au, Domain.com.au, Facebook.com, Instagram.com, etc.
– For Sale Sign on the street is still essential to attracting potential buyers. Even though many buyers start their search online, they often drive around neighbourhoods to see what’s available.
A simple fact: Not having a For Sale sign can significantly reduce the number of people who see your property and may be interested in buying it.
4. PREPARING AND APPROVING THE FORM 6 AGREEMENT WHEN SELLING A GOLD COAST PROPERTY
A Form 6 Agreement is a document provided by the Queensland State Government. It outlines all relevant details of the property sale, including the marketing budget.
Our administration team will prepare this form for you and send it for your review and approval.
5. PAYING THE MARKETING BUDGET FOR YOUR GOLD COAST PROPERTY
Once you have approved the Form 6 Agreement, the next step is to pay for the marketing budget that you have chosen.
6. STARTING THE ADVERTISING PROCESS
Once your payment is received, the advertising campaign will commence.
Advertising strategies will align with the choices you made within your marketing budget.
7. MONITORING MARKET RESPONSE
If your property hasn’t received offers within 30 days, don’t assume there’s no interest.
It often means the price isn’t aligned with what buyers are willing to pay at this time.
This is your signal to review and adjust your pricing strategy so your home remains competitive and receives the attention it deserves.
8. ARRANGING BUYER VIEWINGS
When buyers express interest in your property, viewings will be arranged to allow them to see your home in person; you need to be away from the property during these viewings.
This helps potential buyers feel relaxed and visualise themselves as the new owners, thereby forming a deeper connection with your property.
9. CONSIDERING A BUYER’S OFFER
When you receive an offer on your home, it means a buyer is serious and ready to move forward at a certain price.
This is a key moment in your selling journey. Take the time to go over the offer carefully.
Look beyond the price; check the terms, conditions, and settlement timeframes. Make sure it works for you before accepting, countering, or declining.
10. ACCEPT, COUNTER, REJECT
When an offer is presented, you will need to respond by accepting, countering, or rejecting it.
Accepting locks in the agreed-upon price and terms.
Countering proposes changes and initiates further negotiations. If countering, present revised terms clearly; open, respectful communication is key for a smooth sale.
Rejecting means the offer is unacceptable; in this case, respond promptly and professionally, explaining your reasoning for the decision.
11. YOUR LEGALITIES
When you finally accept an offer, you will engage your conveyancer or solicitor to facilitate the legal requirements to complete the sale.
If you are part of a Body Corporate, you will need to provide a Disclosure Statement from them.
Your solicitor will use PEXA to settle your property. Part of the process requires Verification of Identity. Also, anyone selling a property must complete an ATO Clearance Certificate.
12. BUYER’S DEPOSIT
The buyer’s deposit is a crucial step in the property purchase process; it will be held in the agency’s Trust account.
This is a tangible expression of the buyer’s commitment to purchase your property.
13. BUILDING AND PEST INSPECTIONS
Typically, a buyer will arrange for a building and pest inspection report to be completed, usually within 14 days of the contract date.
Additionally, they may have the contract subject to finance, which is generally applicable for 21 days from the contract date.
14. COMPLETING YOUR GOLD COAST PROPERTY SALE
Based on the outcome of the building and pest inspection report, as well as any finance being sought, the buyer will proceed with their offer or withdraw it.
At this point, the sale either falls through or becomes unconditional.
15. LOOKING FOR YOUR NEW PROPERTY
If the sale becomes unconditional, it is time to start looking for a new property. Remember, there is no need to rush.
It is essential that you take your time, as this needs to be a very considered purchase.
Your new home is of substantial value and can be costly if you change your mind. Something you may want to investigate is Short-Term Bridging Loans.
16. ALTERNATIVES YOU SHOULD CONSIDER
An alternative to seriously consider when deciding where to live between selling and buying is renting while you look for a new property.
Renting for a short period gives you breathing room; it allows you time to clear your head, make a confident, considered decision, and ultimately buy where you truly want to live, with no pressure or panic.
17. TIME FOR YOU TO MOVE
Leaving your home opens doors to a new chapter full of new beginnings. Embrace the excitement of a fresh start and cherish the memories you’ve made.
Every box you pack brings you one step closer to a new adventure full of possibilities that lie ahead.
18. YOUR SALE CONCLUDES
The culmination of the property sale is settlement; it marks the transfer of the property to the new buyer.
As the final chapter concludes, this marks a sense of achievement: your property has now SOLD.
19. YOUR FUTURE OPTIONS
If you have chosen to rent, you will continue to look for and eventually purchase a property, apartment, or perhaps even buy land and build; now there’s something to consider.
20. TIME TO UNWIND AND MAKE YOUR NEW HOME YOUR OWN
As you unpack and furnish your new home, embrace the gradual process of creating your haven.
Enjoy the transformation, one room at a time.
Relax in the tranquillity of your surroundings and immerse yourself in the gentle sounds of your new neighbourhood.
Explore the nearby parks and cafes; enjoy the unique charm of your new community.
Remember, settling in is a journey in itself; it’s not a race. Embrace the process of creating a home that reflects your unique style and personality.
Whether you’re downsizing, relocating or just ready to move on, I’ll guide you through every step of selling your Gold Coast home with confidence and ease.
Navigating the intricacies of selling your property can be complex, but it doesn’t have to be.
My 20-step guide provides a simplified general overview; as you would naturally expect, your steps may vary.
Author – Craig Douglas
Are you ready for a conversation about selling your Gold Coast home?
Let’s get you Selling
LET’S GET YOU SOLD
Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
You can find me working at a Boutique Real Estate Agency
These are just some of the suburbs that I proudly sell homes in:
Sovereign Islands
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight“.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
