How to Build an Online Presence to Sell My Gold Coast Home?
You can build a strong online presence to sell your Gold Coast home by combining standout visuals, compelling storytelling, and targeted digital marketing that puts your property in front of the right buyers.
From professional photography to social media campaigns, every detail matters in creating an emotional connection and urgency.
Buyers fall in love online first: make your home stand out
Before they book an inspection, buyers scroll, swipe, and judge. In seconds. If your home doesn’t capture them online, they may never walk through the door.
So, the question isn’t whether you should build an online presence, but rather how well you do it.
For Gold Coast homeowners, a robust digital campaign can help attract more qualified buyers, generate better offers, and sell properties faster.
Here’s how we do it, with plain advice, no fluff, and results that speak for themselves.
Step 1: Make it scroll-stopping with professional visuals
It starts with imagery. Not just photos, but mood, light, and perspective. Professional photography is essential; we’re talking about polished images, wide angles, and clean, emotional shots that sell the feeling of home.
Add twilight shots, a 2D or 3D floorplan, and a cinematic walkthrough or drone footage, and suddenly your listing feels premium. Buyers pause. They click. They imagine. And that’s when they start to care.
Step 2: Words that work; sell the lifestyle, not the floorplan
A home listing isn’t a tech manual; it’s a story. The correct copy builds desire. It doesn’t just say “3 bedrooms”, it says, “Wake to the sound of the surf, then walk to your favourite café without needing the car.”
When we write your listing, we go deeper. What does this home feel like to live in? What makes this street special? This type of writing resonates emotionally, and emotional buyers tend to act faster.
Step 3: Be everywhere your buyers are looking
Today’s buyers bounce between portals, social media, and even Google, often in the same hour. That’s why we recommend listing on realestate.com.au and domain.com.au, as well as other sites, but we don’t stop there.
We can run geo-targeted ads, post curated social media content, and connect with buyers through our network. When you work with me, your property doesn’t just appear; it stands out across every platform that matters.
Step 4: Build your own spotlight with a dedicated property page
Premium listings deserve a place to shine. A standalone page for your property removes distractions and provides buyers with a complete picture, including high-resolution galleries, videos, floor plans, and even downloadable information packs.
It’s also SEO gold. It helps your property appear in suburb-specific searches, like “Palm Beach family home with pool” or “Coolangatta beachfront apartment.” That’s a powerful edge, and something agents can overlook.
Step 5: Let social media find the right buyer for you
From Instagram reels to Facebook boosts, social media plays a massive role in modern property marketing. But it’s not about going viral, it’s about reaching the right people at the right time.
We run hyper-targeted ads based on income, life stage, and location. We post listing teasers, behind-the-scenes renovation clips, and local lifestyle content to drive interest. It all adds up to one goal: sustaining buyer attention.
Step 6: Don’t just post, engage
Real engagement builds real momentum. When someone comments on a property post, we respond. If they tag their partner, we follow up. If they click a link, we retarget.
It’s a conversation, not a billboard. And every message, click, and saved post is a chance to turn interest into an offer.
Step 7: Use storytelling and emotion to move buyers
Facts inform, but feelings motivate. That’s why we don’t just list specs, we tell stories. Stories about morning light on the balcony, kids playing in the garden, or ocean breezes through the kitchen window.
It’s what helps buyers picture themselves in your home. That moment, when they stop thinking and start imagining, that’s when they’re ready to buy.
Step 8: Virtual tours create real-world commitment
Busy buyers need flexibility. A complete virtual tour or 3D walkthrough allows them to explore every room on their terms. It builds familiarity and comfort, especially for interstate or international buyers who can’t attend an inspection.
Step 9: Sell the Gold Coast lifestyle, not just four walls
Your suburb matters. That means your marketing should highlight the parks, beaches, schools, cafés, and community around your home.
Whether it’s Broadbeach buzz or Currumbin calm, buyers want to see what their new life could look like.
We weave this into every listing because lifestyle sells.
Step 10: Keep your campaign consistent and confident
From social posts to email blasts, every piece of content should feel like it’s telling the same story. That’s branding. It builds trust, professionalism, and familiarity.
We’ll keep your message sharp, clean, and cohesive across every touchpoint.
Step 11: Use smart paid ads to attract qualified buyers
A $50 social media ad, if done right, can outperform a $500 print listing. But it needs to be targeted.
We use data and insights to show your home to the exact type of buyer who’s looking for it, based on location, budget, family size, and intent.
It’s not guesswork. It’s a strategy that delivers results.
Why this matters, and why now is the time
A well-established online presence gives you a competitive edge in a crowded market. It’s your 24/7 salesperson.
Done well, it doesn’t just get more eyes on your home, it gets the right eyes. That means stronger offers, fewer days on market, and a more confident sale.
If you’re thinking about selling in the next 3–6 months, now’s the time to start planning.
Let’s talk about how to tailor a campaign that works for your property, your timeline, and your goals.
Let’s build your perfect online campaign, together
Whether you’re just starting to think about establishing an online presence to sell your Gold Coast home, or you’re just a few weeks away from listing it, I’m here to help make the process clearer and less stressful.
You don’t need to have everything figured out yet; that’s what our chat is for.
There’s no pressure, no hard sell and certainly no pushy sales pitch. It’s just an open, friendly conversation about what’s possible for your property, what today’s buyers are really looking for, and how we can market your home online to attract genuine interest.
Think of it as your opportunity to ask questions and receive honest answers at your own pace.
Author – Craig Douglas
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing property sales in Queensland are complex and subject to frequent changes. It is essential to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document, you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
Are you ready for a conversation about selling your Gold Coast home?
Let’s get you Selling
LET’S GET YOU SOLD IN 2026!
Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
You can find me working at a Boutique Real Estate Agency
These are just some of the suburbs that I proudly sell homes in:
Surfers Paradise
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight“.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
