How to Fund Your Gold Coast Home’s Marketing Budget when you are selling?
Funding your Gold Coast home’s marketing budget can be made easier with vendor-paid advertising finance, allowing you to defer costs such as photography, styling, and advertising until settlement, interest-free, through providers like Property.Credit. You can also access up to 80% of your home’s equity before the sale to cover related expenses. Tools like the Home Selling Costs Calculator help you plan effectively and present your property without upfront financial stress.
Selling your Gold Coast home can feel overwhelming before it even begins, especially when it comes to upfront marketing costs. The good news? You’re not stuck. If you’re worried about how to afford professional photos, online advertising, or styling, there are flexible options that don’t require you to pay out of pocket right away. You can access a marketing budget without dipping into your savings, and you don’t have to go it alone.
Thinking About Selling? You’re Not Alone
You might be looking around your home right now thinking, “Where do I even start?” That’s completely normal. For many Gold Coast homeowners, just the thought of putting their place on the market is emotionally and mentally exhausting. Memories are wrapped up in every room, and the steps ahead feel more than a little blurry.
One common hurdle is the cost of preparing the home for sale and marketing it properly. Maybe you’ve been told you need professional styling, drone photography, floorplans, online campaigns, brochures, and video walkthroughs. It adds up quickly. But it’s not about ticking off a list. It’s about making sure your home is presented in a way that captures buyers’ attention without putting you under financial stress.
So let’s talk about how to manage this part of the process.
What Does It Actually Cost to Market a Home on the Gold Coast?
Marketing budgets vary depending on the style of your home, your suburb, and the type of buyers you’re trying to reach. But here’s a general ballpark:
- Professional Photography & Floorplans: $300–$800
- Styling (Partial or Full): $1,500–$5,000+
- Online Advertising (realestate.com.au, Domain, social media): $800–$2,500
- Video & Drone Footage: $400–$1,000
- Print brochures or signage: $200–$500
All up, you’re looking at anywhere between $2,500 to $10,000+ for a solid campaign. And yes, it’s an investment. But if you want the best price in the shortest time, marketing absolutely matters; don’t let anyone gloss over or dismiss this critical step of the selling process.
The tricky part? Most of those costs are due before you sell.
My Gold Coast Home Selling Costs Calculator has a very comprehensive list of costs associated with selling your property.
Why Do Sellers Pay for Marketing Upfront?
It’s a fair question. You might be wondering why agents can’t just cover it. Here’s the truth: marketing expenses are actual third-party costs. The photographer, ad platforms, and videographer all need to be paid, regardless of whether the home sells or not.
And agents simply don’t want to take that risk themselves.
But that doesn’t mean you have to pay upfront either. There’s a really good middle ground available.
What if you could access your home’s equity before it sells?
One of the most helpful things many homeowners don’t realise is that you can unlock some of your home’s value before settlement, even before it officially sells. Property.Credit lets you access up to 80% of your property’s equity to cover not just marketing, but any of the costs involved in selling, moving, or buying again.
That might mean covering removalist fees, bond on a rental, bridging any finance gaps, or even securing your next property before your current one has settled. Yes, that’s right. In some cases, Property.Credit has helped homeowners fully purchase their next home before their existing one is sold. That kind of flexibility can take a massive weight off your shoulders during what’s already a pretty stressful time.
What Is Pay-Later Property Marketing?
There’s a service available to Gold Coast homeowners that not many people discuss, but it can quietly alleviate a significant amount of stress. It’s called vendor-paid advertising finance, and it allows you to cover your marketing budget now, then pay for it later, after your home is sold.
Property.Credit is one such trusted provider that makes this possible. Here’s how it works:
- You and your agent agree on a marketing plan and budget.
- Property.Credit pays the suppliers directly (photographers, painters, stylists, etc).
- You repay the total only when your home settles, with no early repayment fees.
- If your home doesn’t sell, you still repay the amount, but there are no interest or late fees within the agreed term.
It’s not a loan. There’s no compounding interest or hidden clauses. It’s just a way to spread the cost, allowing you to focus on presenting your home in the right way without financial pressure.
What if I Change My Mind About Selling?
This is a big question. Life happens. Plans shift. You might decide not to sell after all.
With pay-later marketing through Property.Credit, you’re still responsible for the marketing costs if your home doesn’t go ahead, but you won’t be hit with harsh penalties or ballooning interest. You can pay it off over time, interest-free, within the term you agreed to upfront. It’s not a trap. It’s just fair.
How Can This Help Me Sell Better?
It’s not just about reducing stress. Being able to fund a good marketing campaign without scrambling for the money means:
- Better photos, which means better first impressions
- Ability for a wider reach across the right platforms
- Creating more competition amongst buyers
- A stronger emotional connection with those looking at your home
- A better chance of achieving a premium price
You certainly don’t want to undercook your campaign due to budget concerns. And you shouldn’t have to.
What Most Agents Don’t Tell You
Many agents won’t bring this option up. Not because it’s bad, quite the opposite, but because it takes extra effort to explain, and not all agencies are signed up to offer it.
But if you work with someone like me, we’ll have a real conversation about your situation, what your home needs, and how we can make it all happen without putting you under pressure.
Emotional Checkpoint: “I Don’t Know If I’m Ready Yet”
That’s completely okay. Starting to think about selling your Gold Coast home doesn’t mean committing to a decision today. It’s about gathering information, exploring what’s possible, and making calm, informed moves.
Here are a few things you can do now without diving in:
- Imagine where you might live next. Not to decide, just allow yourself to dream.
- Chat with your bank or broker. Discover what your financial picture might look like after the sale.
- Create a folder. It could be physical or digital. Keep notes, quotes, ideas, and documents together for later.
- Get a sense of timing. Think about whether spring or winter suits you better.
- Start lightly decluttering. Nothing drastic, just easing into it.
Doing this, you’ll start to find that every small step adds clarity.
What If There’s a Gap Between Selling and Buying?
This is another real worry. No one wants to be stuck without a home.
While there’s no magic fix, being prepared helps. Look into short-term rental options on the Gold Coast. Some sellers even negotiate more extended settlement periods or rent-back arrangements, giving them the breathing space they need.
I can help you navigate these conversations when the time comes. But for now, know that you’re not the only one wondering about this.
Do I Need to Fix Everything First?
Definitely not. Most buyers expect lived-in homes, not showrooms. But some fixes make a bigger difference than others:
- Declutter and clean: It’s free and makes a huge impact.
- Minor repairs: Fixing a loose door handle or leaky faucet can help the home feel well-maintained.
- Fresh coat of paint: If budget allows, this is often the highest return on investment.
Professional styling or a quick furniture refresh can also elevate your home’s feel. But you don’t have to decide all at once.
Should I Renovate the Kitchen or Leave It?
If your kitchen is tired but still functional, you might be surprised at how well it performs with buyers. Complete renovations usually don’t return dollar-for-dollar value unless you’re targeting a luxury buyer.
Instead, think of it as a cosmetic makeover: paint the cupboards, swap out old handles, and declutter the benchtops. Simple touches often do the job.
Is Professional Staging Worth It?
On the Gold Coast, buyers are often seeking lifestyle, space, and natural light. Staging can help them emotionally connect with your home.
If you can access staging through a pay-later service like Property.Credit, it can make a real difference.
What’s “Clean Enough” for Buyers?
No need for a hotel-level polish, but here’s a good baseline:
- No visible dust or cobwebs
- Kitchen and bathrooms sparkling
- Windows wiped
- Floors mopped or vacuumed
- Smells neutral or fresh
You’re not aiming for perfection, just a sense of care and comfort.
You’re Allowed to Take Your Time
This page isn’t here to sell you on selling. It’s here to help you feel more prepared, whether you’re a month away or just thinking it through over a coffee.
When you’re ready to talk, even if it’s just to ask a few “what if” questions, I’m here. No pressure, no rush.
THIS IS HOW YOUR JOURNEY TO A SUCCESSFUL GOLD COAST PROPERTY SALE STARTS
My simplified guide below will take you through a 20-step process for selling your property anywhere on the Gold Coast;
I proudly sell homes across the entire coast.
1. PREPARING YOUR GOLD COAST PROPERTY FOR SALE + SOME OF THE LEGAL REQUIREMENTS
- Tidying gardens and decluttering everything inside and out.
- All homes for sale, are legally required to have hardwired photoelectric, interconnected smoke alarms.
Non-removable 10-year battery smoke alarms can be installed as an alternative.
- By law, you are required to complete a pre-contractual seller’s disclosure statement: generally related to limitations, restraints, or defects in the property title, such as easements, covenants, leasing, zoning, etc.
- A pool safety certificate is also required if you have a swimming pool or if the property has a shared swimming pool (Body Corporate).
2. COMPARATIVE MARKET ANALYSIS REPORT FOR YOUR GOLD COAST PROPERTY
After showing me around your property, I will provide you with a Comparative Market Analysis (CMA) report. This is a detailed, legally required analysis of your home’s market value.
The CMA is based on recently sold and for-sale properties similar to yours in the immediate area. I will need to view your home to prepare this report.
3. SETTING A MARKETING BUDGET FOR YOUR GOLD COAST HOME
The third step in selling your home is to create a marketing budget.
By law, this must be based on actual costs.
There are various marketing options to consider, such as:
– Internal, External and Drone Photography.
– Property and House Plans show potential buyers the exact layout of your home and property.
– Internet Advertising on platforms such as RealEstate.com.au, Domain.com.au, Facebook.com, Instagram.com, etc.
– For Sale Sign on the street is still essential to attracting potential buyers. Even though many buyers start their search online, they often drive around neighbourhoods to see what’s available.
A simple fact: Not having a For Sale sign can significantly reduce the number of people who see your property and may be interested in buying it.
4. PREPARING AND APPROVING THE FORM 6 AGREEMENT WHEN SELLING A GOLD COAST PROPERTY
A Form 6 Agreement is a document provided by the Queensland State Government. It outlines all relevant details of the property sale, including the marketing budget.
Our administration team will prepare this form for you and send it for your review and approval.
5. PAYING THE MARKETING BUDGET FOR YOUR GOLD COAST PROPERTY
Once you have approved the Form 6 Agreement, the next step is to pay for the marketing budget that you have chosen.
6. STARTING THE ADVERTISING PROCESS
Once your payment is received, the advertising campaign will commence.
Advertising strategies will align with the choices you made within your marketing budget.
7. MONITORING MARKET RESPONSE
If your property hasn’t received offers within 30 days, don’t assume there’s no interest.
It often means the price isn’t aligned with what buyers are willing to pay at this time.
This is your signal to review and adjust your pricing strategy so your home remains competitive and receives the attention it deserves.
8. ARRANGING BUYER VIEWINGS
When buyers express interest in your property, viewings will be arranged to allow them to see your home in person; you need to be away from the property during these viewings.
This helps potential buyers feel relaxed and visualise themselves as the new owners, thereby forming a deeper connection with your property.
9. CONSIDERING A BUYER’S OFFER
When you receive an offer on your home, it means a buyer is serious and ready to move forward at a certain price.
This is a key moment in your selling journey. Take the time to go over the offer carefully.
Look beyond the price; check the terms, conditions, and settlement timeframes. Make sure it works for you before accepting, countering, or declining.
10. ACCEPT, COUNTER, REJECT
When an offer is presented, you will need to respond by accepting, countering, or rejecting it.
Accepting locks in the agreed-upon price and terms.
Countering proposes changes and initiates further negotiations. If countering, present revised terms clearly; open, respectful communication is key for a smooth sale.
Rejecting means the offer is unacceptable; in this case, respond promptly and professionally, explaining your reasoning for the decision.
11. YOUR LEGALITIES
When you finally accept an offer, you will engage your conveyancer or solicitor to facilitate the legal requirements to complete the sale.
If you are part of a Body Corporate, you will need to provide a Disclosure Statement from them.
Your solicitor will use PEXA to settle your property. Part of the process requires Verification of Identity. Also, anyone selling a property must complete an ATO Clearance Certificate.
12. BUYER’S DEPOSIT
The buyer’s deposit is a crucial step in the property purchase process; it will be held in the agency’s Trust account.
This is a tangible expression of the buyer’s commitment to purchase your property.
13. BUILDING AND PEST INSPECTIONS
Typically, a buyer will arrange for a building and pest inspection report to be completed, usually within 14 days of the contract date.
Additionally, they may have the contract subject to finance, which is generally applicable for 21 days from the contract date.
14. COMPLETING YOUR GOLD COAST PROPERTY SALE
Based on the outcome of the building and pest inspection report, as well as any finance being sought, the buyer will proceed with their offer or withdraw it.
At this point, the sale either falls through or becomes unconditional.
15. LOOKING FOR YOUR NEW PROPERTY
If the sale becomes unconditional, it is time to start looking for a new property. Remember, there is no need to rush.
It is essential that you take your time, as this needs to be a very considered purchase.
Your new home is of substantial value and can be costly if you change your mind. Something you may want to investigate is Short-Term Bridging Loans.
16. ALTERNATIVES YOU SHOULD CONSIDER
An alternative to seriously consider when deciding where to live between selling and buying is renting while you look for a new property.
Renting for a short period gives you breathing room; it allows you time to clear your head, make a confident, considered decision, and ultimately buy where you truly want to live, with no pressure or panic.
17. TIME FOR YOU TO MOVE
Leaving your home opens doors to a new chapter full of new beginnings. Embrace the excitement of a fresh start and cherish the memories you’ve made.
Every box you pack brings you one step closer to a new adventure full of possibilities that lie ahead.
18. YOUR SALE CONCLUDES
The culmination of the property sale is settlement; it marks the transfer of the property to the new buyer.
As the final chapter concludes, this marks a sense of achievement: your property has now SOLD.
19. YOUR FUTURE OPTIONS
If you have chosen to rent, you will continue to look for and eventually purchase a property, apartment, or perhaps even buy land and build; now there’s something to consider.
20. TIME TO UNWIND AND MAKE YOUR NEW HOME YOUR OWN
As you unpack and furnish your new home, embrace the gradual process of creating your haven.
Enjoy the transformation, one room at a time.
Relax in the tranquillity of your surroundings and immerse yourself in the gentle sounds of your new neighbourhood.
Explore the nearby parks and cafes; enjoy the unique charm of your new community.
Remember, settling in is a journey in itself; it’s not a race. Embrace the process of creating a home that reflects your unique style and personality.
Whether you’re downsizing, relocating or just ready to move on, I’ll guide you through every step of selling your Gold Coast home with confidence and ease.
Navigating the intricacies of selling your property can be complex, but it doesn’t have to be.
My 20-step guide provides a simplified general overview; as you would naturally expect, your steps may vary.
Author – Craig Douglas
Are you ready for a conversation about selling your Gold Coast home?
Let’s get you Selling
LET’S GET YOU SOLD
Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
You can find me working at a Boutique Real Estate Agency
These are just some of the suburbs that I proudly sell homes in:
Palm Beach Gold Coast
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight“.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
