What is normal real estate commission on the Gold Coast?
On the Gold Coast, a typical real estate commission usually sits somewhere between 2% and 4.5% of your home’s final sale price, with most homeowners paying an average of 2.7%. But what does that mean for you, and how do you make sure it’s money well spent?
Let’s start with what really matters
Selling your home isn’t just a transaction; it’s your story changing shape. Maybe you’re upsizing to fit a growing family, downsizing to simplify life, or moving somewhere closer to the ocean breeze. Whatever your reason, your focus is simple: you want the best possible result without hidden surprises nibbling away at your final proceeds.
That’s why so many local homeowners wonder if the commission they’re quoted is fair, if it includes the right services, and whether a cheaper fee means losing out later. It’s a valid worry. So let’s break down how commission works, what influences the percentage, and how to spot the difference between paying a fee… and investing in a bigger outcome.
Where does your money go?
When you hear that a local agent charges, say, three per cent, it’s tempting to view it as just another cost, like council rates or stamp duty. But a good agent’s commission is more than a fee; it’s the fuel for creating a buzz, negotiating with buyers, and protecting your peace of mind when the paperwork piles up.
A fair commission pays for an agent’s time spent fielding questions, qualifying buyers, negotiating offers, and guiding the sale right through to settlement day.
In truth, what you pay reflects how much energy, expertise, and elbow grease your agent will pour into getting you the best result.
So, is cheaper really cheaper?
It’s understandable to feel drawn to the lowest rate on offer. Saving a percentage point can look good in theory, but in practice, cutting corners on commission often means cutting corners on effort, advertising reach, and skilled negotiation. You might pay less upfront, but watch thousands slip away if buyers sense you’re not serious or if your home sits stale on the market.
Many local sellers share stories of trying to save on fees, only to accept a lower offer later, cancelling out the savings altogether. On the flip side, investing in a switched-on agent who knows the Gold Coast inside out, from Coolangatta to Pimpama, often results in a smoother, quicker sale and a healthier final price.
What shapes the final commission figure?
There isn’t a rigid rule for what an agent can charge. Instead, several things come into play. The type of property makes a difference, for example, a luxury apartment on Main Beach might need a more intensive marketing plan than a neat family home in Helensvale. More prestige means more work to attract buyers with the proper budget and expectations.
The current market conditions can also influence rates, causing them to rise or fall. When demand is high and homes are snapped up within days, some agents reduce their percentage to stay competitive. If the market cools, they may spend more time and money attracting buyers, which justifies a rate closer to the upper end of the market.
Then there’s the agent’s service style. Some prefer a fixed percentage, regardless of the circumstances, while others work on a tiered scale. For example, they might charge 2.5% up to a target price, and a larger slice of any additional amount negotiated above that. This can motivate your agent to push harder for a higher sale, a win for both sides.
A real story of wise advice and standout results
One of my favourite examples of how good advice can change a family’s financial outcome comes from a modest beachfront apartment in Coolangatta.
When the owners first approached me, they’d already spoken with a few other agents. Each one gave a similar verdict: “Your place is identical to the apartment next door, same layout, same condition, same level. That one sold for $605,000, so that’s about what you’ll get, too.” They called it a ‘renovator’s delight’, which is just another way of saying buyers would likely tear it apart and start again.
I didn’t see it that way.
After walking through the apartment, I noticed it had one key advantage: it was located on the third floor, which meant it had better views and more natural light than the ground or lower levels. In property, an elevated outlook can add real value if you play your cards right.
I explained to the family that a similar ground-floor apartment in the same building, but partially renovated, had sold for $705,000 just a few months earlier. I told them, “If you renovate properly, not just a coat of paint but a full transformation with quality finishes, you can expect around $735,000, maybe more. Buyers will happily pay extra for the view and the feeling of a move-in-ready coastal home.”
To their credit, they trusted my advice. In less than a month, they rolled up their sleeves, hired good local tradespeople, and turned that tired old unit into a bright, elegant apartment with a fresh stone-bench kitchen and a bathroom that could hold its own in a luxury hotel.
Within five days of the renovation’s completion, the property was sold for a record price in the complex: $745,000.
If the family had done nothing, they would have settled for $605,000, just as the neighbours had. Even a quick tidy-up might have pushed it to $650,000 at best. But by listening to sound advice, investing wisely in the renovation, and a bit of staging, they walked away with an extra $120,000 in their pocket after costs.
My commission in this case was three per cent, slightly above what some other agents quoted. But in real terms, that slight difference unlocked over one hundred and twenty thousand dollars more for the family’s next chapter. They didn’t just sell an apartment; they sold a fresh, beautiful lifestyle that buyers competed for.
It’s stories like this that remind me why I love my job. Good local insight, well-timed advice, and a client willing to trust the plan can make all the difference between an average sale and an exceptional one.
Of course, renovations don’t guarantee a windfall every time. It’s essential to do the numbers carefully. Not every property is suited to a significant upgrade, and it’s easy to spend too much if you’re not guided wisely. However, in the Coolangatta case, we had three identical apartments to compare directly, so the decision was based on real, local evidence, rather than guesswork.
If you’re ever wondering whether to sell as-is or invest a little more for a bigger return, I’m always happy to share real examples like this one and help you run the sums. Sometimes, the best investment is a thoughtful plan, not just a fresh coat of paint.
A breakdown of this fantastic sale can be found here.
Choosing the agent, not just the fee
So, how do you pick an agent? Start with trust. Look for someone who listens more than they talk, explains things in plain terms, and has clear examples of how they’ve helped sellers like you.
If you get three appraisals (which I always recommend), don’t just compare the percentages; compare the person behind the quote. Who feels genuinely invested in your outcome? Who feels like a partner rather than a pushy salesperson?
What to expect at each stage
From the day you invite an agent over to the final settlement, you should feel guided and informed. A caring agent will:
- Walk through your home and suggest simple tweaks that make a significant impact on first impressions.
- Help you set a smart asking price that attracts the right buyers quickly.
- Organise professional photos and words that show your home in its best light.
- Advertise widely, not just on major property sites, but also in local channels.
- Host inspections that are both relaxed and purposeful.
- Field all buyer questions, manage offers, and explain each one clearly.
- Negotiate firmly yet fairly, always with your best interests in mind.
- Liaise with solicitors and buyers’ conveyancers to ensure that contracts and deposits are handled correctly.
- Keep you calm if bumps pop up, and they do, such as finance delays or unexpected building and pest inspection results.
- Stand by you through to settlement and beyond, ensuring you feel supported even after the keys change hands.
Let’s wrap this up with some reassurance.
So, what is normal real estate commission on the Gold Coast? The average is 2.7%, and it is well worth it when it brings you peace of mind and a final sale that feels fair and satisfying.
Your home is more than walls and a roof. It’s memories and milestones. That deserves care, respect, and an agent who takes their responsibility personally. Whether you’re ready to sell tomorrow or just exploring your options, I’m always here to talk things through over a coffee, no pushy sales pitch, just honest advice from a local who loves seeing Gold Coast families thrive.
Take a deep breath. Trust your instincts. Ask lots of questions. And when you find the right fit, the selling journey becomes so much smoother than you might imagine.
Want help figuring out your home’s market value or comparing commission offers? Reach out anytime. It’s my job to make this part of your story as calm and rewarding as possible.
THIS IS HOW YOUR JOURNEY TO A SUCCESSFUL GOLD COAST PROPERTY SALE STARTS
My simplified guide below will take you through a 20-step process for selling your property anywhere on the Gold Coast;
I proudly sell homes across the entire coast.
1. PREPARING YOUR GOLD COAST PROPERTY FOR SALE + SOME OF THE LEGAL REQUIREMENTS
- Tidying gardens and decluttering everything inside and out.
- All homes for sale, are legally required to have hardwired photoelectric, interconnected smoke alarms.
Non-removable 10-year battery smoke alarms can be installed as an alternative.
- By law, you are required to complete a pre-contractual seller’s disclosure statement: generally related to limitations, restraints, or defects in the property title, such as easements, covenants, leasing, zoning, etc.
- A pool safety certificate is also required if you have a swimming pool or if the property has a shared swimming pool (Body Corporate).
2. COMPARATIVE MARKET ANALYSIS REPORT FOR YOUR GOLD COAST PROPERTY
After showing me around your property, I will provide you with a Comparative Market Analysis (CMA) report. This is a detailed, legally required analysis of your home’s market value.
The CMA is based on recently sold and for-sale properties similar to yours in the immediate area. I will need to view your home to prepare this report.
3. SETTING A MARKETING BUDGET FOR YOUR GOLD COAST HOME
The third step in selling your home is to create a marketing budget.
By law, this must be based on actual costs.
There are various marketing options to consider, such as:
– Internal, External and Drone Photography.
– Property and House Plans show potential buyers the exact layout of your home and property.
– Internet Advertising on platforms such as RealEstate.com.au, Domain.com.au, Facebook.com, Instagram.com, etc.
– For Sale Sign on the street is still essential to attracting potential buyers. Even though many buyers start their search online, they often drive around neighbourhoods to see what’s available.
A simple fact: Not having a For Sale sign can significantly reduce the number of people who see your property and may be interested in buying it.
4. PREPARING AND APPROVING THE FORM 6 AGREEMENT WHEN SELLING A GOLD COAST PROPERTY
A Form 6 Agreement is a document provided by the Queensland State Government. It outlines all relevant details of the property sale, including the marketing budget.
Our administration team will prepare this form for you and send it for your review and approval.
5. PAYING THE MARKETING BUDGET FOR YOUR GOLD COAST PROPERTY
Once you have approved the Form 6 Agreement, the next step is to pay for the marketing budget that you have chosen.
6. STARTING THE ADVERTISING PROCESS
Once your payment is received, the advertising campaign will commence.
Advertising strategies will align with the choices you made within your marketing budget.
7. MONITORING MARKET RESPONSE
If your property hasn’t received offers within 30 days, don’t assume there’s no interest.
It often means the price isn’t aligned with what buyers are willing to pay at this time.
This is your signal to review and adjust your pricing strategy so your home remains competitive and receives the attention it deserves.
8. ARRANGING BUYER VIEWINGS
When buyers express interest in your property, viewings will be arranged to allow them to see your home in person; you need to be away from the property during these viewings.
This helps potential buyers feel relaxed and visualise themselves as the new owners, thereby forming a deeper connection with your property.
9. CONSIDERING A BUYER’S OFFER
When you receive an offer on your home, it means a buyer is serious and ready to move forward at a certain price.
This is a key moment in your selling journey. Take the time to go over the offer carefully.
Look beyond the price; check the terms, conditions, and settlement timeframes. Make sure it works for you before accepting, countering, or declining.
10. ACCEPT, COUNTER, REJECT
When an offer is presented, you will need to respond by accepting, countering, or rejecting it.
Accepting locks in the agreed-upon price and terms.
Countering proposes changes and initiates further negotiations. If countering, present revised terms clearly; open, respectful communication is key for a smooth sale.
Rejecting means the offer is unacceptable; in this case, respond promptly and professionally, explaining your reasoning for the decision.
11. YOUR LEGALITIES
When you finally accept an offer, you will engage your conveyancer or solicitor to facilitate the legal requirements to complete the sale.
If you are part of a Body Corporate, you will need to provide a Disclosure Statement from them.
Your solicitor will use PEXA to settle your property. Part of the process requires Verification of Identity. Also, anyone selling a property must complete an ATO Clearance Certificate.
12. BUYER’S DEPOSIT
The buyer’s deposit is a crucial step in the property purchase process; it will be held in the agency’s Trust account.
This is a tangible expression of the buyer’s commitment to purchase your property.
13. BUILDING AND PEST INSPECTIONS
Typically, a buyer will arrange for a building and pest inspection report to be completed, usually within 14 days of the contract date.
Additionally, they may have the contract subject to finance, which is generally applicable for 21 days from the contract date.
14. COMPLETING YOUR GOLD COAST PROPERTY SALE
Based on the outcome of the building and pest inspection report, as well as any finance being sought, the buyer will proceed with their offer or withdraw it.
At this point, the sale either falls through or becomes unconditional.
15. LOOKING FOR YOUR NEW PROPERTY
If the sale becomes unconditional, it is time to start looking for a new property. Remember, there is no need to rush.
It is essential that you take your time, as this needs to be a very considered purchase.
Your new home is of substantial value and can be costly if you change your mind. Something you may want to investigate is Short-Term Bridging Loans.
16. ALTERNATIVES YOU SHOULD CONSIDER
An alternative to seriously consider when deciding where to live between selling and buying is renting while you look for a new property.
Renting for a short period gives you breathing room; it allows you time to clear your head, make a confident, considered decision, and ultimately buy where you truly want to live, with no pressure or panic.
17. TIME FOR YOU TO MOVE
Leaving your home opens doors to a new chapter full of new beginnings. Embrace the excitement of a fresh start and cherish the memories you’ve made.
Every box you pack brings you one step closer to a new adventure full of possibilities that lie ahead.
18. YOUR SALE CONCLUDES
The culmination of the property sale is settlement; it marks the transfer of the property to the new buyer.
As the final chapter concludes, this marks a sense of achievement: your property has now SOLD.
19. YOUR FUTURE OPTIONS
If you have chosen to rent, you will continue to look for and eventually purchase a property, apartment, or perhaps even buy land and build; now there’s something to consider.
20. TIME TO UNWIND AND MAKE YOUR NEW HOME YOUR OWN
As you unpack and furnish your new home, embrace the gradual process of creating your haven.
Enjoy the transformation, one room at a time.
Relax in the tranquillity of your surroundings and immerse yourself in the gentle sounds of your new neighbourhood.
Explore the nearby parks and cafes; enjoy the unique charm of your new community.
Remember, settling in is a journey in itself; it’s not a race. Embrace the process of creating a home that reflects your unique style and personality.
Whether you’re downsizing, relocating or just ready to move on, I’ll guide you through every step of selling your Gold Coast home with confidence and ease.
Navigating the intricacies of selling your property can be complex, but it doesn’t have to be.
My 20-step guide provides a simplified general overview; as you would naturally expect, your steps may vary.
Author – Craig Douglas
Are you ready for a conversation about selling your Gold Coast home?
Let’s get you Selling
LET’S GET YOU SOLD
Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
You can find me working at a Boutique Real Estate Agency
These are just some of the suburbs that I proudly sell homes in:
Southport
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight“.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963
